Ever since I started teaching in 2010, I have been agonizing over making or not promotional flyers for my courses. There are always many tricky hurdles to go through and many dilemmas…
- Do I really need to print flyers?
- How will I design them?
- How many flyers do I need? 50? 100? 500? more?
- My camera makes lousy quality pictures, should I buy stock pictures?
- Isn’t social media enough?
- Why not just advertising?
- What’s best for the environment…printing at home or printing with a commercial printer?
- Ditto, ink or laser?
- How is that impacting my wallet and the course budget?
One brutal reality is that I do not have the resources (time, money, skills, desire) to invest in designing jazzy flyers, in placing ads in prints or online, or in sowing social media platforms with a regular dose of blog posts, pictures and videos. I’d rather be out there smelling the dirt than staring at a screen!
Besides, I find computers humiliating now, for there are many skills this sometimes-useful-piece-of-technology proves me that I don’t have!
So, I am ditching the digital world every day a bit more and I am returning to a more analogue way of operating. simple living.
Overriding priority – make life simple
I made an inventory of what I have, what I need, and what I wish for in relation to this activity. To me, such an inventory is the starting point to any realistic permaculture design. Here is what it looked like:
|What I have||What I need||What I wish for|
|Computer||A good quality scan||A better camera|
|Laser printer||100% recycled paper||A budget for advertising|
|Recyclable laser toner||Paper guillotine||Time to invest in learning graphic design|
|USB stick||10 mins||Capacity to learn video editing|
|Basic photo editing software||Desire to learn digital marketing|
|Pencils||Many more brains and hands to do all that while I tend my garden, feed the chooks, pick child as school, etc.!|
|Low to moderate capacity to draw|
|Desire to simplify everything!|
|Unconditional mission to not damage the planet further|
Because to me, living simply means living with what you have, it makes sense that I seek to optimise these resources that I already have to their fullest capacity.
So I went about drawing on a piece of scrap paper some elements that represent what is permaculture and I scribbled a text.
- On my way to school, I had the whole lot scanned at the local office supplies and services centre.
- I roughly cleaned the scanned file on a basic photo editing software.
- I printed it on 100% brown recycled paper.
- I cut the flyers to size using a guillotine borrowed from my dear friend A.
- I made twenty A5 flyers to start with. I can repeat the process when I need more copies, henceforth I do not create a wasteful stock of flyers.
Et voilà. That was simple, as it should be.
Permaculture teaches us principles to simplify our life’s processes and protect our natural resources. I feel I have done that.
And if you’re ready to simplify your life or want to learn permaculture…